If twins with a mustache and light blue ski suits master problematic situations with the sound of „Daddy Cool“, you will be in the world of the commercials for the 1818 information service. In summer 2006, Wilhelm Tell and his son Walterli first drew attention to the 1818 information service in a teaser campaign.

When the service began operations in fall, the national hero was replaced by the twins eighteen and eighteen. Since then, the two mustache bearers have provided entertainment in various commercials. And they triggered a trend. The Boney M. hit „Daddy Cool“ was changed to „Eighteen Eighteen“ and has served as an identification code since the start of the campaign.

The success of the 1818 appearance lies in the mix of bizarre amusement and sophisticated marketing. If one of these ingredients is added too strongly or too weakly, people will no longer like the campaigns. That is why the communication managers at 1818 attach great importance to finding the right ideas and situations for the two advertising heroes together with the agency. The creatives from FCB Zurich have created four new spots with the ski twins in a blue suit for use on TV and the web.

In the usual weird manner, the message is dramatized that the people at number 1818 get the information they want 24 hours a day, everywhere and quickly. Eighteen and eighteen get into the craziest problem situations.

Agency: FCB Zurich Switzerland

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