KARIN ZANGHELLINI
After studying multimedia at the SAE Technology College in Vienna, I started my professional career with one of the oldest advertising agency networks in the world FCB Kobza Vienna – Foote, Cone and Belding. After working in leading positions as Account Director, Project Leader and Client Service Director at FCB Vienna, London and Zurich, checkpointmedia Vienna, Leo Burnett Switzerland and JWTF Switzerland, I focused my skills to Project Leading, Consulting, Strategy and Content Generating for projects in advertising and the art, culture, music and fashion industry.
BRAND IDENTITY AND INTEGRATED CAMPAIGNING
A strong brand identity helps to effectively communicate the personality of the company and the values of the products and thereby win customers, as well as to increase brand recognition, create positive associations and strengthen customer loyalty.
CREATIVE DRIVE
Art Buying. Development and implementation of communication concepts. Careful selection of photographers, illustrators, archive images, art on a national and international level. Overall organization and realization of photo productions and viral spots.
DIGITAL NATIVE
Microsites, Responsive Websites, Content Management Systems (TYPO 3, WordPress, Joomla, Drupal), Programming of an individual CMS-System JART, Digital-Campaigning, Apps, eCommerce (Magento), Small Online-Games, Social-Media-Campaigning, SEO, SEA, Affiliate Marketing
BRANDED CONTENT AND CONTENT CREATION
Brand communication using the means of content marketing on the web and media. Content creation in the field of art, culture, music and the fashion industry.
EVENTMANAGEMENT
Sponsoring, Location Scouting, Creative Conception, Coordination of the team, Reporting, Marketing-Strategy
CLIENTS
Albertina Museum — ALDI Suisse — Allianz Versicherung — Apple — Bank Austria — Beiersdorf NIVEA — Belvedere Vienna — C. Bertelsmann Verlag — Christmas Market Zurich — Coca Cola — Concordia Insurance — Creative Space Vienna — Credit Suisse — Departure — Festival Strings Lucerne — Google — Gucci — Hollywood in Vienna — Hewlett Packard Austria — IKEA Austria — ING-DiBa Austria — Klima:aktiv — Kimberly Clark — LEXUS — Mazda Suisse — Medienhaus Schwarzach — Micasa — Migros — Motorola Hamburg, London and New York — Museumsquartier Vienna — Oberbank Linz — Patrizia Pepe — Prada —Red Bull — Samsung Switzerland — Shopville Zurich — Swarovski — Tanzquartier Vienna — TCS Switzerland — UNICEF Switzerland — Vienna International Airport — Western Union Vienna and Hamburg — Wirtschaftsbund Austria