First and most important editorial photography is for the purpose of publication (magazines, newspapers, etc.). Editorial images are usually meant to accompany text and can cover a wide range of subjects. Editorials are used to illustrate a story, article, text or an idea within the context of a magazine or to embellish a certain theme visually. It can be in any genre: photojournalism, fashion, portrait, sports, landscape, etc. Editorial fashion photographs may also tell a story by themselves without a written word or may be accompanied by a short topic or title of an intended story.
This is what happens in fashion field. Fashion editorials often feature as full page photographs on a particular theme or concept, designer, model or other single topic. Usually they are fashion images that tell a story or suggest that there is a back story to the photo. In this case creative editorial stories are born and they may take several spreadsheets in magazine.
Fashion editorials are not about a ton of clothes. These editorials are more about the mood and the situation the garments would be worn in. In editorial photography clothes can become an illustrative mean to tell a fashion story or at least make it look like fashion story but it is never limited to fashion.
Editorial photography goes along with edgy concept and it does not tell a story in a traditional sense.
Agency: Medienhaus Schwarzach
