Maxomedia conveys two messages in the current Concordia campaign: In one of the online spots, health insurance is your personal partner and near to you, in the others it is about profit distribution.

The second message was implemented by addressing the improper handling of money: banknotes to cheer on, a bundle of banknotes under the table leg that is too short, money lying around openly without paying attention, etc. In each case it is argued that Concordia is more careful with customers‘ money. And even pays them something back every year.

Maxomedia shows the closeness to the customers by allowing the protagonists to drive only two meters by car or just go to the neighboring entrance from their own front door. Simple and funny. The target group grows up with online media. The expectations of the entertainment factor are very high in the digital environment.

Agency: Maxomedia Switzerland

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