Once upon a time … Every good story starts with this words. In case of Motorola 2004 was glorious. The RAZR V3 started, it was with 14 mm the thinnest handy in this period and sold magically 130 million pieces. FCB Worldwide won the Interactive Pitch and FCB Kobza Vienna supported the Team in New York, London and Hamburg to create the banner campaigns and microsites to promote the ROKR, RAZR and PEBL.

The motomoments-platform was one of the pioneers to make photos with your own handy and share it with friends. The game changed in the end of 2010, when the leaders of today Samsung, Apple and Sony created the smartphones with touch displays.

However, the telephones have probably not really become a mass product because of the telephone calls, but because they are gradually replacing the home computer. Because the mobile pocket PC like a cell phone is a phone, messenger, web browser, diary, storage medium and much more in a small device.

Agency: FCB Kobza Vienna, FCB New York, London and Hamburg

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