Be creative in your own home. The beauty of interior is not a fixed project, but an evolving process. A project where there is always something to do and optimize. With the new catalog developed by Leo Burnett Switzerland, Micasa – the „IKEA of the Migros in Switzerland“ – wants to motivate people to do more with their home. Micasa supports them with diverse ideas, products and services.

Leo Burnett Switzerland created the design and content for the new Micasa living ideas in a „lively and fresh style“. A number of new products and classics were photographed in various locations in Switzerland – from cozy Nordic rooms to urban lofts in the city. The shootings were realized in a record time of 2 months with a motivated team of models, stylists, location scouting, advertisers, image editors and the Micasa interior team.

The new catalog is available in every Micasa shop and is accompanied by the award-winning name promotion, which has already been on TV for the fourth time.

Agency: Leo Burnett Switzerland, Raphael Zubler

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