His works are known for their shocking and often political content, addressing social issues such as racism, war, poverty and HIV/AIDS. His work is often politically charged and confrontational. Welcome to the world of Oliviero Toscani.
His campaigns have often sparked controversy and have been both praised and criticized for their provocative approach. One of my favorite campaign is the United Colors of Benetton campaign, which features people of different races and nationalities to promote diversity and equality.
And although his campaigns often go too far for my taste, in a free democratic world it is important that art breaks down boundaries and stimulates discussion. His photographs and campaigns have pushed the boundaries of advertising and shown that it can be more than selling products.
An exhibition that will resonate for a long time. Big respect to the Museum for Gestaltung Zurich for the very special visuals.
